ICSE 2011 Keynote Speakers
Wednesday, May 25, 2011
8:30 AM
Coral Ballroom 4&5
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Thursday, May 26, 2011
8:30 AM
Coral Ballroom 4&5
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The design and development of a software system deals with both the world of making and that of using. The world of making is concerned with molding, constructing and building. The world of using is concerned with engaging, experiencing, and interacting-with. The two worlds are structurally, semantically, and temporally intertwined through software programs.
Designing the world of using requires painstaking efforts toward envisioning all the possible situations of use for all the possible types of users in all the possible contexts, in various temporal and situational levels of granularity, to create a coherent and convivial user experience of using the system. Identifying typical use scenarios or depicting snapshots of crucial usage situations does not suffice to frame the world of using. Thorough analyses of the possible flows of interactions over a long period of time through the dynamism of user engagement and experience are essential in framing the world of using.
Through the delineation of previous and current work on designing and developing research prototype tools for creative knowledge activities, observing and analyzing interaction design processes, and directing user experience design teams for consumer products, this talk will address the expression, representation, communication and assessment of the design of the world of using from the perspectives of interactivity, continuity, sketching and experience.
Kumiyo Nakakoji, Director at Key Technology Laboratory, Software Research Associates Inc., Japan, received B.S. in computer science from Osaka University, Japan, in 1986, and M.S. in 1990 and Ph.D. in 1993, both in computer science from University of Colorado, Boulder, certified in Institute of Cognitive Science. She has been spending her research career both in industry and academia. While she has been working for Software Research Associates since 1986, she also held positions as Full Professor at Research Center for Advanced Science and Technology (RCAST), University of Tokyo, Japan, where she co-directed the Knowledge Interaction Design (KID) Laboratory (2002-2010), as Adjunct Associate Professor at Nara Institute of Science and Technology, Japan (1995-2002), and as Adjoint Assistant Professor at Institute of Cognitive Science, University of Colorado, Boulder, USA (1994-2002). She has served as chairs, editors, and members for numerous research committees, journals, conferences, and government funding agencies, in the fields of Human-Computer Interaction, Software Engineering, and Design and Creative Knowledge Work Support. She was awarded Distinguished Engineering Alumni Award from College of Engineering, University of Colorado, Boulder, in 2006.
Design and design thinking are becoming the hot topics and new business processes around the world—yes, business processes! Business schools are adding design thinking courses to their curricula and business professors are writing books on design thinking. Countries like Korea and Singapore are vying to be the leading Asian Design Nations. New, socalled Convergent courses, programs and schools are emerging globally that combine engineering, business and design disciplines and departments into integrated efforts. The Do-It-Yourself (DIY) Design Movement is gaining momentum and the personal discipline of Making things is coming back. DIY Prototyping and Manufacturing are gaining ground and opportunities with new technologies and innovations. User- Generated Design is becoming a common corporate process. Design process and design thinking are being applied cross-functionally to such global issues as clean water and alternative energy. And the old traditional view of design as art and decoration and styling is giving way to a broader and more comprehensive way of thinking and solving human-centered problems by other than just a few elite professionals.
In light of all this and more, Bill is excited about the ideas of ubiquitous design education for everyone and DIY design as a universal human experience. He is passionate about an idea in what Victor Papanek said 40 years ago in his seminal book, Design for the Real World, “All that we do, almost all the time, is design, for design is basic to all human activity”. Just as all humans are inherently businesspeople in many ways at many times, we are also all designers in many ways at many times—it is time to believe this and make the best of it.
Bill Dresselhaus is currently a full-time Joint Invited Professor of Design at Hongik University in Seoul, Korea, that country’s top art and design school. Bill teaches product design, design management and design innovation in three schools at Hongik: the Law School, the Mechanical Systems Design and Engineering Department, and the International Design School for Advanced Studies. He is also Founder and President of Dresselhaus Group, Inc., a design, innovation and education consultancy. Bill has over 40 years of broad and eclectic experience in many areas of business, design and technology, especially in product design and development. Bill’s career and background include biochemical research, petroleum refinery design, consumer and high-technology product design and development, college science and design teaching, mechanical design, industrial design and project management. Bill also consults and trains internationally to a variety of client organizations. His client list includes Apple Computer, Hewlett-Packard, EDS, Pantech Group, KIDP, LG Chemical, and InFocus, among many others. Bill was one of the first design innovators at Apple Computer and the Principal Product Designer of the Apple Lisa, the Mother of the Macintosh. He authored, designed and published his popular design book, ROI: Return On Innovation, which he is currently updating into an ebook. He was educated at Stanford University, Iowa State University and Art Center College of Design, obtaining two masters degrees in engineering and product design, and advanced executive graduate training in industrial design. His current passions are design thinking and process, ubiquitous design education for everyone, and the DIY design movement. Bill is a full professional member of IDSA, the Industrial Designers Society of America.